catchword

Meanings

Plural: catchwords

Noun

• a favorite saying of a sect or political group
• a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page
• A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
• The last word of a speech, serving as a cue for the next speaker.
• A word or expression repeated until it becomes representative of a party, school, business, or point of view.

Synonyms

custos, guide word, guideword, motto, shibboleth, slogan, watchword