gimmick

Meanings

• a drawback or difficulty that is not readily evident
• something unspecified whose name is either forgotten or not known
• any clever maneuver
  • "it was a great sales gimmick"
  • "a cheap promotions gimmick for greedy businessmen"

Synonyms

catch, device, doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, twist, whatchamacallit, whatchamacallum, whatsis, widget