lure

Meanings

• qualities that attract by seeming to promise some kind of reward
• anything that serves as an enticement
• something used to lure fish or other animals into danger so they can be trapped or killed
• provoke someone to do something through (often false or exaggerated) promises or persuasion
  • "He lured me into temptation"

Synonyms

bait, come-on, decoy, entice, enticement, hook, sweetener, tempt