patronage

Meanings

• the act of providing approval and support
• customers collectively
• a communication that indicates lack of respect by patronizing the recipient
• (politics) granting favors or giving contracts or making appointments to office in return for political support
• the business given to a commercial establishment by its customers
  • "even before noon there was a considerable patronage"
• support by being a patron of
• be a regular customer or client of

Synonyms

backing, backup, business, championship, clientele, condescension, disdain, keep going, patronise, patronize, support, trade